Hi, I'm Justin. I’ve spent my career building new things—sometimes as a founder, sometimes as an operator, but always at the intersection of bold ideas, sound strategy, and pixel-perfect execution. I started in finance at Bear Stearns during the first wave of internet-scale businesses, working on derivative products (and a whole lot of smiling-and-dialing) before realizing I was far more interested in creating and scaling products than simply modeling them.
That shift led me into entrepreneurship, where I founded and built companies across digital music, martech, fintech, and photography. Along the way, I designed the pricing model used by global brands to deliver more than 5 billion music downloads and 200,000+ streams per second, enabled the use of 80+ billion airline miles as an everyday currency, and helped launch and scale more than a dozen ventures from zero to market—generating over $300 million in revenue.
Over time, I became increasingly drawn to the work behind the work: helping ambitious startups find traction and partnering with organizations to design new businesses adjacent to their core—or entirely new markets to pursue. I’ve led IP commercialization programs spanning more than 1,200 patents and worked with companies ranging from Fortune 50s to mid-market challengers. What 25 years have taught me is simple: breakthrough innovation only works when creativity and ingenuity is paired with structure, clarity, and accountability. That’s the intersection where I’ve planted my flag.
Today, Modven embodies that philosophy—an outcome-driven, AI-native model built for speed, precision, and real value creation. I work hands-on as principal, supported by a trusted network of specialists, to help clients move faster, make better decisions, and answer the what if. We even have our own Venture Studio asking—and answering—the same question.
I’m always open to a conversation—over a call, a Meet, or a coffee. Schedule with me here.
A demonstrably curious and capable partner.
25 Years of What If.
100’s of patents commercialized
35+ ventures designed, launched, or exited
50+ brands created
300+ pitch decks delivered
$340M+ in revenues achieved
What if we completely changed the game?
Dozens of successful projects & ventures
Partnering with leaders to build beyond “what if”.
Startups & Entrepreneurs
We work with founders who are past the idea stage and need structure—clear business models, credible narratives, and systems that can support real growth, investment, and scrutiny.
Corporations & Enterprises
We partner with corporations exploring new ventures, products, and business models—designing structures that work within real constraints and can scale into meaningful, standalone businesses.
IP Holders, Law Firms & Institutions
We work with IP owners, law firms, and institutions to translate patents and proprietary assets into viable ventures—evaluating potential, designing operating models, and determining when IP should become a company.
Work leaders actually ask us to do.
LAUNCH ORCHESTRATION
Design and orchestrate a viral venture launch
We design and execute a complete launch: positioning, messaging, launch creative, conversion-ready site or funnel, onboarding automations, and analytics—then stay hands-on through launch to optimize performance in real time.
Principal
Network
AI
GTM
Help us fine-tune our GTM strategy to accelerate growth
We refine your go-to-market strategy, sharpen positioning, prioritize channels, design experiments, and implement the systems needed to drive repeatable traction—with clear metrics to understand what’s working and why.
Principal
Network
AI
AGENTIC BOT DESIGN
Build AI automations to streamline how our team operates
We design and deploy AI-powered workflows and agents that automate research, onboarding, reporting, and operations—connecting your tools into a faster, smarter system that reduces manual work and improves decision-making.
Principal
Network
AI
BUSINESS MODEL BLUEPRINT
Design new venture or growth opportunities
We identify, shape, and validate new venture or growth ideas through opportunity mapping, market testing, and concept development—delivering a prioritized set of options and clear recommendations on what to pursue next.
Principal
Network
AI
PROTOTYPE & LEARNINGS
Get us to a launch-ready prototype
We design and prototype a credible, launch-ready version of your product or concept—combining product narrative, functional demos, and onboarding flows to support fundraising, partnerships, or early customer validation.
Principal
Network
AI
IP COMMERCIALIZATION
Turn our IP into viable business opportunities
We run focused sprints to identify commercial paths for your IP—new products, ventures, or licensing—assessing market fit, business models, and go-to-market options so you can move forward with confidence.
Principal
Network
AI
How we orchestrate winning outcomes.
25+
Years in innovation as a founder, consultant, and leader
30+
New ventures designed
Read Justin’s latest essay on AI & The Parsimony Imperative.
50+
Specialists in our network and actively engaged in program delivery.
$340M+
Revenues generated by ventures launched by Justin and his teams
Read Justin’s latest essay on AI & The Parsimony Imperative.
One of the biggest reasons consultancies like Modven can thrive today is that the model itself has changed. Value no longer comes from headcount, billable hours, or a 200-page deck. It comes from fast access to the right expertise, the right ideas, and the ability to turn them into outcomes.
Modven is built for that reality.
Rather than carrying large fixed teams, we work through a carefully curated and growing network of highly accomplished specialists—AI researchers, engineers, mathematicians, strategists, designers, and creative leaders from some of the most respected agencies, startups, and academic institutions in the country.
This model allows us to bring in exactly the right expertise at exactly the right moment—whether that’s contributing to a venture design sprint, pressure-testing an idea, leading a focused workshop, or solving a highly specific technical or strategic problem. Different perspectives, backgrounds, and ways of thinking often unlock better answers faster.
We’ve been operating this way for years. It’s what allows us to move quickly, stay focused on outcomes, and avoid the overhead and inertia of traditional consulting structures. The result is a model optimized for speed, clarity, and real-world impact—powered by people, amplified by AI, and designed to deliver.
Modven is built for that reality.
Rather than carrying large fixed teams, we work through a carefully curated and growing network of highly accomplished specialists—AI researchers, engineers, mathematicians, strategists, designers, and creative leaders from some of the most respected agencies, startups, and academic institutions in the country.
This model allows us to bring in exactly the right expertise at exactly the right moment—whether that’s contributing to a venture design sprint, pressure-testing an idea, leading a focused workshop, or solving a highly specific technical or strategic problem. Different perspectives, backgrounds, and ways of thinking often unlock better answers faster.
We’ve been operating this way for years. It’s what allows us to move quickly, stay focused on outcomes, and avoid the overhead and inertia of traditional consulting structures. The result is a model optimized for speed, clarity, and real-world impact—powered by people, amplified by AI, and designed to deliver.
90%
By 2030, over 90% of companies are expected to be using AI.
$60K+
Annual cost savings for a small team leveraging AI-enabled workflows.
Read Justin’s latest essay on AI & The Parsimony Imperative.
Modven is an AI-native innovation practice by design—not because it’s fashionable, but because it’s essential. We use artificial intelligence in practical, high-leverage ways to move faster, reduce uncertainty, and improve outcomes across every engagement.
We build and deploy our own internal agents to accelerate research, synthesis, modeling, and execution—dramatically improving both the speed and quality of the work we deliver. These agents allow us to run parallel workstreams that would traditionally require large teams, while maintaining clarity and control.
Beyond that, we design AI-driven workflows that automate multi-step processes across marketing, strategy, operations, and analytics. For our corporate partners, this often means connecting disconnected systems and turning daily tasks that once took hours or days—reporting, analysis, competitive research—into near-instant responses with reliable, decision-ready outputs.
We also use AI to explore uncertainty before it becomes expensive. That includes building synthetic markets to pressure-test venture ideas, running Monte Carlo simulations to model adoption and revenue scenarios, and stress-testing assumptions long before capital or headcount is committed. The result is better signal, earlier.
Because we’re AI-native, our role doesn’t end at delivery. We provide ongoing expertise—helping teams understand where AI genuinely creates advantage, how to implement it responsibly, and how to evolve their systems as the technology changes.
Used correctly, AI doesn’t replace judgment. It sharpens it.
We build and deploy our own internal agents to accelerate research, synthesis, modeling, and execution—dramatically improving both the speed and quality of the work we deliver. These agents allow us to run parallel workstreams that would traditionally require large teams, while maintaining clarity and control.
Beyond that, we design AI-driven workflows that automate multi-step processes across marketing, strategy, operations, and analytics. For our corporate partners, this often means connecting disconnected systems and turning daily tasks that once took hours or days—reporting, analysis, competitive research—into near-instant responses with reliable, decision-ready outputs.
We also use AI to explore uncertainty before it becomes expensive. That includes building synthetic markets to pressure-test venture ideas, running Monte Carlo simulations to model adoption and revenue scenarios, and stress-testing assumptions long before capital or headcount is committed. The result is better signal, earlier.
Because we’re AI-native, our role doesn’t end at delivery. We provide ongoing expertise—helping teams understand where AI genuinely creates advantage, how to implement it responsibly, and how to evolve their systems as the technology changes.
Used correctly, AI doesn’t replace judgment. It sharpens it.
25 years of award winning work—and results.
Client:
Doc McGhee, KISS
The Ask:
Develop a comprehensive plan to increase the value of the KISS brand by $100M+ and position it for a new class of buyers.
The Work:
Modven led a focused, time-bound innovation program combining structured workshops with 20+ experts across brand, entertainment, licensing, and venture design. We paired that expertise with AI-driven modeling to pressure-test assumptions and identify the highest-value opportunities. Our creative team then developed 12 venture concepts designed to extend and monetize KISS brand equity beyond touring.
The Results:
KISS was acquired by Pophouse Entertainment for $300M+ and is now developing a permanent KISS venue in Las Vegas.
54 days
Total project duration
12 ventures
Created leveraging the KISS brand equity
Schedule a quick What If.
